Chapters 6 and 7

Chapter 6 talks about how to perform research with an efficient, streamline approach. Instead of researching aspects of a topic that interest you, you should only focus on the aspects most important to the reader. In the guidelines presented in the book, I think the author should have clarified guideline 3. In the previous guidelines he says to be efficient, but then in guideline 3 it says to explore each source and expand your research. Maybe it's supposed to be implied, but perhaps the author should have distinguished pursuing only sources that pertain to your scope.

Chapter 7 states that top-down processing can help the reader understand and remember your message. Also, the book suggests to present your generalizations before your details. The book goes further to say that sometimes you don't want to put your generalizations first. This case would include instances in which generalizations may provoke a negative reaction from your reader. In this case one would want to explain the relevant groundwork first before the negative point. This seems to follow logos rhetoric because it uses a structured argument to have the reader follow a logical argument to arrive (hopefully) at the same "negative" conclusion.